How to start an affiliate marketing Business in Nigeria

Knowing how to start an affiliate marketing business in Nigeria can be a great way to earn a passive income and gain financial freedom

And I kid you not.

With the right tools and strategies, any serious and well meaning person can start their own affiliate marketing business and begin to generate a steady stream of revenue. 

If this is you, then read on…

In this guide, we will explore the essential steps to take when starting an affiliate marketing business in Nigeria, including choosing the right affiliate program, creating a website, and promoting your products. 

Whether you are a beginner or an experienced entrepreneur, this guide will provide you with the knowledge and tools needed to succeed in the world of affiliate marketing in Nigeria.

So if you’re ready to take the first step towards financial freedom, read on to learn how to start affiliate marketing in Nigeria.

A little background story…

As a young graduate fresh out of the University of Nigeria… I struggled to find a job that paid well and provided the flexibility I craved. Did a lot of online businesses in which I wasted money and time.

It was frustrating and depressing at the same time

I kept on pushing until I decided to give affiliate marketing a try and it has been a game-changer for me.

Through affiliate marketing, I am able to earn a steady stream of passive income by promoting products and services on my website and YouTube channels. 

The best part is, I do it all from the comfort of my own home.

So if you’re like me a few years ago looking to find your way on how to get started with affiliate marketing in Nigeria, this guide will provide you with all the information you need to succeed. 

From finding the right products to promote, to setting up your website and driving traffic, I will walk you through the entire process step-by-step.

Truth is…

With dedication and hard work, affiliate marketing can be a lucrative and rewarding career. Let’s dive in and get started on your affiliate marketing journey.

What is affiliate marketing and how does it work?

Affiliate marketing isn’t a new business model, yet one of the most thriving Businesses since its inception

Affiliate marketing is a form of online marketing in which a business rewards affiliates for each customer brought to the business by the affiliate’s own marketing efforts.


In affiliate marketing, a business creates a program where affiliates(you and I) can sign up to become partners and promote the business’s products or services.

Then, these affiliates earn a commission for each sale or lead they generate for the business.

And so, to participate in an affiliate program…

An affiliate must first apply to the program and be accepted. Once approved, the affiliate receives a unique referral link that they can use to promote the business’s products or services on their website or social media channels.

When a customer comes across the affiliate’s content and clicks on the affiliate’s referral link and makes a purchase or completes a desired action, the affiliate earns a commission. This commission is a percentage of the sale or lead, and is usually determined by the terms of the affiliate program.

The business also benefits from affiliate marketing by gaining exposure to a wider audience through the affiliates’ promotions.

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To track the performance of the affiliate program and ensure accurate commission payouts, businesses typically use affiliate tracking software. 

This software tracks clicks and sales through the unique referral links, allowing the business to see which affiliates are generating the most sales and leads.

Overall, affiliate marketing is a mutually beneficial relationship between a business and its affiliates. The business gains increased exposure and sales, while the affiliates earn commissions for their marketing efforts.

Get the whole model?

Yea, I know you do. So let’s proceed

Key Players Of Affiliate Marketing Business

If you understood the preceding section, you would’ve seen there are players in this affiliate marketing game

But clarity sake…let’s reiterate

The affiliate marketing process typically involves four key players: the merchant, the network, the publisher, and the customer.

The merchant is the business or brand that offers a product or service to be sold ( that you’re promoting)

The network is an intermediary between the merchant and the publisher. It acts as a facilitator, tracking the sales and payments to the affiliates. ( More like an escrow)

The publisher is the affiliate (you and me) who promote the merchant’s products or services. This can be an individual or a company.

The customer is the end user ( final consumer) who purchases the product or service through the affiliate’s link.

To start an affiliate marketing campaign, the merchant creates an affiliate program and offers it to potential affiliates. 

The affiliates then apply to join the program and, if accepted, receive a unique tracking link to use for their promotions.

The affiliate promotes the merchant’s products or services through their own marketing efforts, such as a blog post, social media post, or email newsletter. The tracking link ensures that any sales or clicks generated by the affiliate’s promotion are credited to them.

When a customer clicks on the affiliate’s link and makes a purchase, the network tracks the sale and pays the affiliate a commission for their referral. 

The commission is typically a percentage of the sale amount, but it can also be a fixed amount or a combination of both.

Setting Up Your Affiliate Marketing Business

Setting up an affiliate marketing business involves several steps.

  • Research and select a niche: 

The first step in setting up an affiliate marketing business is to identify a specific niche or topic to focus on. 

This is where many newbies are most likely to falter. Common mistakes you can make here is either being in the wrong niche or not niching down enough

This is where doing quality and deep research comes into play…

This will help you to create relevant and targeted content, and attract the right audience to your site. 

In doing this…

You’ll have to consider your interests and expertise, as well as potential demand and competition in the market.

  • Find and join affiliate programs: 

Once you have chosen your niche, you will need to find and join affiliate programs that offer products or services related to your niche. 

Look for programs that offer high commissions, good conversion rates, and a variety of products or services to promote.

How exactly?

You can find affiliate programs by searching online or by joining affiliate networks such as shareasale, commission junction or impact which provide access to multiple programs under one umbrella.

  • Build a website: 

Once you have chosen your niche, the next step is to build a website where you can showcase your affiliate products and services. 

This can be a simple website or a more complex one depending on your needs and budget.

To set up your website or blog, you’ll need to:

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Choose a domain name and web hosting provider.

Install WordPress or another content management system (CMS) to manage your website or blog…

Although, I strongly recommend WordPress

Choose a theme and customize it to reflect your brand and the products or services you’ll be promoting.

And start creating engaging and informative content to promote the products or services you’re affiliated with

  • Create content: 

The next step is to create content for your website that is relevant to your niche and showcases the affiliate products or services you are promoting. 

The reason is simple…

To effectively promote your affiliate products, you will need to create engaging and informative content that showcases the products or services and provides value to your audience. 

This can include blog posts, videos, social media posts, and more. You will also need to promote your content through various channels, such as social media, email marketing, and search engine optimization (SEO) to drive traffic to your site.

This can include blog posts, videos, reviews, and other types of content that provide value to your audience and encourage them to click on your affiliate links

  • Promote your content: 

Once you have created content for your website, the next step is to promote it 

You will also need to promote your content through various channels, such as social media, email marketing, and search engine optimization (SEO) to drive traffic to your site.

This massive traffic to your website will increase the chances of making a sale through your affiliate links.

  • Track and analyze your results, then optimize

It is important to track the performance of your affiliate marketing efforts in order to optimize your strategy and maximize your profits. 

It is also important to track and analyze your results to understand which tactics are working and which are not. 

This can be done through tools such as Google Analytics, which can provide valuable insights into the traffic and conversion rates and revenue on your website and make adjustments to your approach as needed.

Overall, setting up an affiliate marketing business requires a combination of market research, content creation, and promotional efforts to drive traffic and sales, plus tracking. 

By following these steps and tracking your results, you can build a successful and profitable affiliate marketing business.

How To Find Great Affiliate Marketing Platforms

Here are some general tips for finding profitable affiliate marketing programs in Nigeria:

  • Research affiliate networks and platforms that operate in Nigeria and offer a wide range of products and services.
  • Some examples include Commission Junction, Amazon Associates, and ClickBank.
  • Look for affiliate programs that offer high commissions, as these can be more profitable. Less work, more income
  • Consider joining affiliate programs that offer recurring commissions, as this can provide a steady stream of income ( a perfect meaning of passive income)
  • Look for programs that offer a wide range of marketing materials, such as banner ads and text links, to help you promote your products. This will make your work easier and faster
  • Join affiliate programs that offer a tracking system so you can easily track your sales and commissions.
  • Consider joining programs that offer a two-tier commission structure, which can allow you to earn commissions on the sales made by affiliates you refer to the program.
  • Look for programs that offer a wide range of payment options, such as direct deposit, and Payooner ( for international platforms) to make it easier for you to receive your commissions.
  • Research the reputation of the affiliate program and the company behind it to ensure it is reputable and trustworthy.
  • Join forums and online communities for affiliate marketers in Nigeria to get advice and tips from other affiliates, and to learn about new programs and opportunities.
  • Consider joining multiple affiliate programs to diversify your income streams and increase your chances of success.
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Examples Of Affiliate Marketing Programs You Can Join In Nigeria

There are many affiliate marketing programs available in Nigeria that you can join and potentially earn profits from. Here are 11 options to consider:

Stakecut: This is one of the fastest growing affiliate marketing platform in Nigeria and my number one recommendation for anyone starting affiliate marketing from the scratch.

There are many reasons why you should start with Stakecut Affiliate Marketing Platform.

It is free to get started

They have the best support group

Have an online University where you can learn about digital skills to start your online business all for free

They weekly and in dollars, even if you sell to a fellow Nigerians

They have quality and fast selling products listed on the platform

And the list goes on…

Want a more elaborate review of the Stakecut platform? You can check out this awesome review Here and Here

Amazon Associates: Amazon is a well-known and trusted online retailer, and their affiliate program allows you to earn commissions by promoting products from their site mostly physical products

Jumia Affiliate Program: Jumia is a popular e-commerce platform in Nigeria, and its affiliate program allows you to earn commissions by promoting its products.

Konga Affiliate Program: Konga is another popular e-commerce platform in Nigeria, and its affiliate program offers a variety of products to promote and earn commissions from.

ClickBank: ClickBank is an online marketplace that offers a wide range of digital products, including e-books, software, and online courses.

Although Nigerians are not allowed on this platform. There’s a way around getting into the platform

CJ Affiliate: CJ Affiliate is a well-known affiliate network that offers a variety of products and services from different merchants. Just sign up, pick a product and start earn commissions by promoting.

eBay Partner Network: eBay is a popular online marketplace, and its affiliate program allows you to earn commissions by promoting its products.

ShareASale: ShareASale is another huge affiliate network that offers a wide range of products and services from different merchants. You simply join their program and earn commissions by promoting these products and services within your chosen niche

Commission Junction: Commission Junction is another affiliate network that offers a variety of products and services from different merchants…

FlexOffers: FlexOffers is an affiliate network that offers a wide range of products and services from different merchants.

Affiliate Window: Affiliate Window is an affiliate network that offers a wide range of products and services from different merchants.

It’s important to research and compare different affiliate marketing programs to determine which ones are the best fit for you and your audience.

What’s Next?

Think all of these is overwhelming appreciate it if someone who has track record of success in Affiliate Marketing can hold you by the hands and show you what really moves the needle?

And you want a very easy and speedy success with this business model?

Then click to watch this FREE Webinar on how you can get started immediately and start earning between $100-$1000 monthly with affiliate

Watch the FREE WEBINAR Here


Affiliate Marketing is a highly lucrative business model any well meaning individual can do.

And in 2023, learning how to start affiliate marketing in Nigeria is one of the best investment you can do for yourself

If you care about your financial situation and wants it changed for good, then think affiliate marketing and get  started immediately


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