Why do businesses need copywriters? There are plenty of reasons, some more obvious than others. In this post, I will give you 7 core reasons why your business needs a Copywriter and why you should in fact hire the service of one NOW if you don’t already have one
Granted! We have all agreed that Copywriters have the ability to take your business and propel it to new heights, still many businesses are hesitant to hire a copywriter because they don’t know exactly how or why one is necessary for their business in the first place.
Some think their business is too small to have a Copywriter take care of their copy while some others think their business will surely thrive without an expert Copywriter handling their copy tasks…
They go like
“we can just put a few words together and boom, our sales will do well. After all, our Product/ service is great, it will sell itself”
One of the FAT lies some Business owners tell themselves.
But let me get honest with you. Whatever you’re selling and no matter the size of your business – you need the services of a good Copywriter as Copywriting will elevate your success in a lesser time than you would otherwise have been.
Having said this, let’s look at the 7 Reasons why your business needs a Copywriter
7 Solid Reasons Why Your Business Needs A Copywriter
One of the best ways to improve your business’s marketing efforts is to hire a copywriter to create content, such as website copy, landing page copy, sales letter press releases, social media posts, etc on your behalf.
Here are seven reasons why your business needs a copywriter.
1)Elevate Your Brand With Compelling, Consistent Content
Every business owner wants their business to climb new heights so they focus on such things such website design, quality of their products or service, etc but forget a most crucial aspect of business- have a great copy
If this is you, please pay attention to what I am about to say
Your business content is the most significant part of your brand, and while you’re busy executing other goals, you should devote as much time and budget to your content.
So whether you need someone to keep up with the flow of work and create new content on an ongoing basis or just assist with creating one high-stakes project (e.g., marketing materials, web copy), finding a great copywriter should be at the top of your to-do list.
Remember…
At some point, every business will want to update its branding. This includes adding new logos and updating website content.
But with such big changes comes lots of questions: What should we say? How should we say it? Who will be the best person to communicate this information? All great questions and they all lead back to one solution–adding a copywriter!
What does it all mean?… You need a Copywriter if you care deeply about elevating your brand
2) Get Your Customers To Trust You More
Whether you hire a Copywriter for your business or not…You must have a copy written for your business every now and then.
But here is the problem…
If your copy is mediocre, outdated, or even just downright confusing, you should expect two things- a slew of negative reviews and very no iota of trust from your target audience
What’s worse? no amount of great design or graphics can cover that.
But when you hire a copywriter who understands his job. They write copy that is smart, engaging, persuasive, and builds trust with your audience
Personally, I inject storytelling when writing copy for my clients and personal business. This is because the story has proven to sell as it appeals to everybody.
to tell t
When I write a copy for you…I take time researching your audience to understand them deeply, then tell a story your customers want to hear: about how your products make their lives better in every way.
You know there’s a lot riding on what you say to get your ideal customers from point A (a hard day at work) to point B (unwrapping their order). So don’t take the issue of having a great copy lightly.
Hire the best and trust that they know what they’re doing. They will write copy that will help you create a rapport with your audience
Remember…
Consumers want to buy from someone they know, like, and trust. And there is no way for consumers to tell whether your business deserves their money if you don’t communicate clearly with them…And in their language
More specifically, copywriters make sure that your customers understand the values of what you offer and how it stands out from the crowd
Plus, good copy connects with your target market better and produces more sales than the average company website. It makes sense, then, that hiring a copywriter for your website will improve conversions because it improves communication.
3) Craft Targeted Messages For Your Ideal Customers
Content on your website should be engaging and easy to understand for your target market
The reason for this is quite obvious
Your website is the perfect place for people to explore your company, ask questions, and decide if you’re the right fit for their needs
And if you don’t already know. Let me quickly remind you that the Internet is only getting bigger, which means you’ll need more content that satisfies the searcher’s intent and is search engine friendly.
Remember…
Nobody loves to be sold to, the reason why most people are put off by sales tactics (especially in the B2B space), so great copywriting can help get those people interested in what you have to offer.
Want to do it all by yourself? Well, It takes time and money to train an employee in your company’s processes or pitch. So it’s best to have an expert that knows what works, so it’s less guesswork for you!
In all, remember that good marketing starts with good copywriting.
4) Boost Leads And Sales With Content-Driven Campaigns
The lifeline of any business is in the leads, more specifically, in the quality of those leads.
A business with quality leads never suffers…So it makes sense to keep increasing these leads all they long
But how?
Your guess is as good as mine. Copywriting is one of the most underrated yet effective ways to drive traffic and generate leads for your business.
It’s important to get a diverse range of content in order to not only target different types of people but also to reach each new person from a different perspective…And ultimately generate more leads
But the problem is this, it’s easier said than done and a lot of businesses like yours are not getting it right here
Because let’s face it
Content marketing is one issue that many businesses have difficulty with.
The reason is not far-fetched. Coming up with quality, engaging posts on a regular basis can be time-consuming and difficult.
That’s where a copywriter comes into play.
They’ll create original blog content based on what you need and offer valuable insight into what type of content will appeal to your audience best.
Plus, they’re an investment worth making considering the return:
With more prospects visiting your site and page due to creative campaigns driven by well-written blogs and posts, you’ll find yourself closing more deals than ever before as more and more quality leads are being generated.
5) Reduce Customer Support Costs
One of the crucial things that consumers look out for in a business before making their buying decision is customer support.
One of the ways you can offer your customers great customer support is through Customer support letters
Customer support letters are typically what customers have to rely on when they have questions about a product or issues.
It is up to you, as the customer service agent, to provide them with enough information so they can feel satisfied with their purchase and know that their problem has been resolved.
This can be a very difficult task to do without the appropriate skills for these types of interactions.
But If you work with great copywriters, you’ll find that you are able to reduce costs related to providing customer support because it will be easier for your employees and managers at your company.
6) Save Money On Outsourcing Digital Marketing Agencies
Most times, Business owners may think that they don’t need a copywriter, this is especially true if they’ve written many articles or blogs in the past.
But as your business grows, you’ll quickly realize how much more work it is to create content when you’re also trying to do other things like market your company, manage customer inquiries and make sales.
And although you may have other staff who are handling your business content creation, that doesn’t mean they will have the Copywriting skills necessary for everything.
Plus, not all companies have the funds to hire an agency to fully take over their Copywriting tasks. For these reasons and more (like simplifying marketing efforts), businesses need freelance copywriters or in-house Copywriters within their budget who can do the job excellently
What you get?
- Streamlined marketing campaign
- More focused SEO strategies
- Higher conversion rates due to better quality content that helps people convert more easily
- New clients are attracted through well-written press releases that tell people what they want to know and how they can get in touch with you
- An overall more well-thought-out website than what would otherwise be possible without any outside help from professionals who know what they’re doing in this field.
7) Increase Website Traffic And Conversions
Getting good traffic to your website or landing page is the holy grail of internet marketing…and this can come organically or through paid traffic-both of which needs a good copy
And it’s been scientifically proven that readers will recall 10% of the copy they see in an ad, but 60% when they read it.
Now here is where it gets more interesting…
As advertising platforms like Google Ads, Facebook Ads, and other social media Ads become more and more common these days-Businesses are having to spend more and more on increasing their online visibility.
So when you start cutting back on your budget by hiring less skilled writers giving you poorly written ads, or you want to do it yourself when you’re not trained for it. Your competitors are quickly catching up.
This is scary…. because, if you don’t act fast, you will soon be overshadowed and forgotten
However, hiring professional copywriters not only gives you an edge over your competitors but also saves your business time and money in the long-term as well!
Take Home
Copywriters are versatile professionals who can write just about anything for any audience–They have mastered the power of the written words in engaging, persuading, and influencing.
They have extensive experience in writing for any number of different industries and audiences, so there’s no question about whether or not they can handle your project.
They’re experts in selling with written words whether offline or online
Plus, have access to databases of industry-specific language, vocabulary, and industry standards that make them perfect for your project!
If you’re looking to elevate your brand through updated content and messaging but don’t know where to start, contact a professional today!
They can save your business and make you more profit than you have ever figured possibly
Conclusion
The power of storytelling through copywriting is not to be underestimated.
Good copy can inspire people, build trust and lead to action.
And although not everyone has the knack for writing well, good copywriters exist – ones that will do it all with little input from you. I am one, you can hire me
This is perfect if your work doesn’t allow you much time to focus on marketing your business, or if you find traditional advertising and marketing too aggressive for your taste.
Finally, copywriters are specialized in the world of communication and have valuable insight into what is and isn’t working when it comes to marketing. They can help make your marketing efforts more effective at creating conversions and sales!